27th March 2024, Wednesday
Volume XVII Issue 13
Welcome to this week's edition of Ideate! In this issue, we take a fascinating deep dive into the colourful world of Holi celebrations. Discover how top brands like Parle-G are creating powerful social media campaigns and impactful digital films that command attention and leave a lasting impression on their audience. But that's not all - we also reveal Instagram's latest game-changing feature that's revolutionising how users engage with content and creators. Join us as we unravel these digital developments and handpicked insights to fuel your creativity and innovation. As you look forward to the Easter weekend, enjoy your reading!
This Holi, brands make a colourful splash with memories and indulgence

Holi, the festival of colours, transcends all boundaries and unites people under its spectacular array of hues. This year, too, brands of all hues celebrate Holi in their unique ways... read more

Source: Adgully
Parle-G makes a point with the united colours of Holi

The digital film is created by Thought Blurb Communications, and set in Benares. It is instantly recognisable to the vast provincial demographic of India. Festival advertising usually... read more

Source: ET Brand Equity
Emami Limited

Discover how the leading FMCG company, Emami connects with audiences worldwide through the vibrant festival of Holi.

WhatsApp now lets you pin multiple messages in a chat

WhatsApp recently updated its message pinning feature, allowing users to pin up to 3 messages in a conversation. Spotted last week in a beta version of the app, the Meta-owned platform previously let users pin a single message... read more

Source: Indian Express
Pokes Are Back on Facebook (Sort Of)

Pokes are back, and so is the nostalgia of a magical time when Facebook was new and fresh, and not the scourge of democracy, eating up the data of 3 billion unwitting tributaries across the... read more

Source: Social Media Today
Instagram Tests New Option to Comment on Specific Frames Within a Carousel Update

Instagram's testing out a new way to comment on specific images within a carousel post, with some users able to link their reply to a photo or video, based on its assigned number... read more

Source: Social Media Today
Snapchat introduces new 'AR Pichkari' lens ahead of Holi 2024: Here's how to use it

Want to spray your friends and family virtually this Holi? Here's how to use the new "AR Pichkari" Lens on Snapchat... read more

Source: Indian Express
Meta's Move Away From Political Content Makes Sense

The biggest social media topic of the week was the revelation that Meta is now actively restricting the reach of political content, with users required to manually opt-in to seeing politics-related posts in their main feed... read more

Source: Social Media Today


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