10th August 2022, Wednesday
Volume XV Issue 32
Guess what! Meta has launched a new conversational AI that learns interaction from humans, considered the next stage of Bot development. Find out more about this in the Ideate this week. Did you know that Facebook is shutting down its live shopping service from 1st October 2022? Know how Instagram takes inspiration from BeReal that sports new test features. Know how Google's demise over third-party cookies drags the debate over the seller-defined audience. Fill in yourself with some new solutions to overcome your Martech challenges. Don't miss out on taking a peek into the site and idea of the week, and realize the power of animation fusing 3D technology. Happy reading!
Meta introduces Advertiser Success Center

Meta has launched an end-to-end hub for advertisers called Advertiser Success Center, which includes multiple resources and tools to execute campaigns on platforms. The Advertiser Success Center merges educational resources... read more

Source: Social Samosa
Instagram Takes Inspiration from BeReal with New Test Features

In the modern social media landscape, replication is the ultimate compliment, and it seems that the rising app BeReal is the latest app that's getting attention, and various 'compliments' as a result... read more

Source: Social Media Today
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10 reasons you should attend MarTech online

Don't miss your opportunity to discover dozens of cutting-edge technologies, tools, and solutions to drive ROI, streamline operations, and deliver exceptional customer experiences... read more

Source: Martech
Facebook Live Shopping to shut down

Facebook Live Shopping will be shutting down on 1 October 2022, and brands and businesses on Facebook will no longer be able to host any new or scheduled live shopping events on the platform. Live Shopping on Facebook... read more

Source: Social Samosa
Meta Launches New Conversational AI Which Learns from Human Interactions, the Next Stage of Bot Development

While the Messenger Bot revolution never took hold like Meta might have hoped, bots are still widely used, in a range of contexts, with many brands now implementing responder bots... read more

Source: Social Media Today
As Google's demise of third-party cookies drags, the debate over seller-defined audiences hardens

In an update that surprised no one last week, Google delayed the death of third-party cookies in its browser until 2024 - the second delay in a little over a year. It's the latest twist in a protracted tale bloated by several subplots - one of them being the emergence of seller-defined audiences. For the uninitiated, these audiences are... read more

Source: Digiday
Publisher insights for optimizing ad strategies: Factors that "consistently have an outsized impact on CPM rates"

Highlights from Sovrn's new Advertising Performance Benchmark Report, based on data from 6,000 publishers generating 25B daily page views across 60,000+ global sites... read more

Source: What's New in Publishing

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