3rd August 2022, Wednesday
Volume XV Issue 31
Building a successful and effective analytics team can be challenging! In this week's Ideate Google marketing and analytics leaders share three core principles that can help businesses overcome challenges and build successful analytics strategies and teams. Did you know that Twitter would announce a price hike for blue subscriptions and Instagram announced that 'change is constant, and continued to push video features? Know how the responsive search ads would take the center stage. Find out how Chatbots will become primary means of digital communication with consumers. Listen to the story by Arjun Kolady, Head of Sales, Spotify India, on how brands can connect to Gen Z consumers, and ofcourse… Don't forget to take a look at the site of the week and the idea of the week to appreciate the innovative thoughts behind the creation of these creatively appealing websites. So, as we step into the month of August, enjoy the read!
How to build a winning analytics team

Data analytics should be on the top of mind for every advertiser, but building a successful and effective analytics team can be challenging... read more

Source: Think With Google
Instagram Really Said 'Change Is the Only Constant'

Similar to your ex, Instagram didn't listen and is continuing to push video features, much to users' dismay. This week... read more

Source: Adweek
IPA - Annual IGBA Conference

The IGBA-MOPI Conference 2022 - The 24th IGBA Annual Conference, hosted by MOPI will be held in Malaysia from 7-9 September 2022. Find out more about this upcoming event and browse through the IPA website as well. visit site

Responsive Search Ads take center stage - are you prepared?

Embrace the power of automation to produce highly-customized ad copy to reach customers with the most potential to convert... read more

Source: Search Engine Land
Twitter Announces Price Hike for Twitter Blue Subscriptions

Hey, how do you increase the take-up of an already unpopular feature, without overextending your already stretched resources?... read more

Source: Social Media Today
Pinterest Launches Real-Time Analytics in its Mobile App

This could help Pinterest marketers maximize their performance over the coming holiday season. Pinterest has now... read more

Source: Social Media Today
Chatbots will become primary means of digital communication with consumers

Beerud Sheth: The Co-founder & CEO of Gupshup, spoke to e4m on how the Silicon Valley-based Unicorn was helping businesses engage with consumers... read more

Source: Exchange 4 Media
4 reasons why audio is the glue that connects brands to Gen Z consumers

Arjun Kolady, Head of Sales, Spotify India, explains how brands can become a part of the conversation that takes place between creators... read more

Source: Exchange 4 Media

Elektra Virtual Museum

Elektra Virtual Museum (EVM) is versatile place where you can see exhibitions and works in their entirety, but also learn more about contemporary digital art and its artists.

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ORE Bespoke Diamond Jewelry

Check out the creatively done folio website of an atelier design firm, with a focus on premium quality diamond jewelry that offers a new standard of customization.

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