|Building a successful and effective analytics team can be challenging! In this week's Ideate Google marketing and analytics leaders share three core principles that can help businesses overcome challenges and build successful analytics strategies and teams. Did you know that Twitter would announce a price hike for blue subscriptions and Instagram announced that 'change is constant, and continued to push video features? Know how the responsive search ads would take the center stage. Find out how Chatbots will become primary means of digital communication with consumers. Listen to the story by Arjun Kolady, Head of Sales, Spotify India, on how brands can connect to Gen Z consumers, and ofcourse… Don't forget to take a look at the site of the week and the idea of the week to appreciate the innovative thoughts behind the creation of these creatively appealing websites. So, as we step into the month of August, enjoy the read!