11th May 2022, Wednesday
Volume XV Issue 19
Instagram marketers can embrace another new change by the platform that impacts placements. Find out what changed with Instagram's in-stream ads and why it would matter, in this week's Ideate. Browse through the digital ad campaigns that showcased varying forms of a mother's undying love during Mother's Day this year. Know how an integrated campaign can score high on engagement, view tips on online content creation, how to reduce overspend in digital advertising and more. See what's new in our advertorial section, along with an amazingly well-done immersive, interactive WebGL experience in our site of the week. Read on!
Instagram Video Ad Changes Marketers Need to Know

In this article, you'll learn how to alter your advertising strategy and why embracing Instagram Reels ads might make sense. In February 2022, Instagram announced... read more
Source: Social Media Examiner
Digital pioneers reveal how they make huge retention gains on 'The Big Leap'

The Big Leap draws on exclusive interviews with the pioneering leaders powering India's largest and fastest growing brands... read more
Source: Brand Equity
TPNODL Website Revamp

Tata Power's Northern Odisha Distribution Limited (TPNODL) has revamped its existing website to make it more consumer friendly, smart looking and easily accessible across all devices. Browse through the new features and enjoy the fresh look of the site. visit site
Maximizing creator content on social media: Tips from CEOs and influencer marketing thought leaders

Online content creators became pillars of nearly every successful marketing approach as influencer marketing blossomed into an industry... read more
Source: Social Media Today
Of love & support: Mother's Day campaigns 2022

Ads filled with compassion, relatability, sorrow and unreserved love; brands celebrated Mother's Day through their unique campaigns in 2022. A mother has a big part to play in... read more
Source: Social Samosa
'RTB' at the heart of Digital Marketing

Akshay Salaria from Tata Digital presents his views on how well digital advertising truly works and why digital spends are steadily on the rise... read more
Source: The Economic Times
Case Study: How the JKCement WallMaxX integrated campaign scored an engagement rate of 19%

The JKCement WallMaxX campaign with the help of social media, celebrities, and content collaborations, created a campaign that focussed on standing out in the increasingly competitive wall putty space. Here's a look at how the... read more
Source: Social Samosa
How marketers can reduce overspend in digital advertising

The huge growth in online retail and ecommerce brought about by the pandemic led marketing professionals to alter their strategies... read more
Source: Marketing Tech News

Zendetta - A Story from Syria

An immersive, interactive WebGL experience illustrating Karam Alhamad's story of survival and revolution in the Syrian conflict. Features voice-over narration and text in 7 languages.

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Infinite Passerella

Infinite Passerella is an infinite fashion show created by Lusion. A 24/7 running interactive virtual fashion show allows you to generate sharable postcard-like photos to keep.

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