| For most brands today, it's all about creating that perfect connect with the millennials and Gen Z and brands have been quite successfully doing so by implanting digital deeply into their communications strategies. Hyper-personalization is emerging as the order of the day, and digital advertising budgets are expected to get bigger in the New Year. This week's Ideate talks about the trends that will define digital in 2022 and also features an interesting read on the fundamental differences in Gen Z v/s Millennials and how marketing to both of them can be very different. Know more about this, as you explore the other featured articles and some very unique websites. |
Issue 02
