12th January 2022, Wednesday
Volume XV Issue 02
For most brands today, it's all about creating that perfect connect with the millennials and Gen Z and brands have been quite successfully doing so by implanting digital deeply into their communications strategies. Hyper-personalization is emerging as the order of the day, and digital advertising budgets are expected to get bigger in the New Year. This week's Ideate talks about the trends that will define digital in 2022 and also features an interesting read on the fundamental differences in Gen Z v/s Millennials and how marketing to both of them can be very different. Know more about this, as you explore the other featured articles and some very unique websites.
Trends that will define digital in 2022

Digital continues to be deeply implanted in the communications strategy of brands in the New Year. With more and more brands targeting the millennial and Gen Z, digital continues to... read more

Source: Exchange4Media
Road to 2022: Gen Z v/s Millennials - The fundamental differences between marketing to the two

Sowmya Iyer from DViO Digital explains the fundamental differences in Gen Z v/s Millennials and how marketing to both of them... read more

Source: Social Samosa
Tata Power Home Automation Solutions

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Instagram's testing a new option which would enable users to re-arrange the post display on their profile

Instagram is testing a new option that would enable users to re-arrange their profile photo grid, formatting their previously posted images into any order of their choice. As you can see... read more

Source: SocialMediaToday
Work(out) from home: Pandemic fuels online exercise boom

The market for fitness tech has been growing for years, but the industry has gotten a boost in the last couple of years, similarly to how the pandemic accelerated e-commerce... read more

Source: BrandEquity
'With empathy and agility': How marketers are dealing with Omicron disruptions and delays

After nearly two years of the pandemic, the impact of the various waves on advertising isn't as clear cut as it was in the beginning... read more

Source: Digiday
WhatsApp Business gets new search filters

Here's all you need to know about the new WhatsApp Business search filters and how to use them. WhatsApp has rolled out a new search feature for its Business app users. The feature allows users to search for local businesses and restaurants straight from the app itself... read more

Source: Indian Express
Twitter shares new insights into the evolving gaming conversation via tweet, which reached record highs in 2021

Gaming is a key pillar of online culture, and is arguably now even more influential than ever, after two years of lockdowns which have forced youngsters to find alternative means... read more

Source: SocialMediaToday

The Swell Gallery

Created in conjunction with Ripple's Crypto Thought Leadership Conference, the Swell Gallery features a collection of curious, defying, delightful works.

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Squadeasy

As we've advanced, both technologically and artistically, our standards have changed. This is reflected in Squadeasy, a website focused on promoting responsible and healthy living.

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