24th November 2021, Wednesday
Volume XIV Issue 47
Internet of Behaviour (IoB) is our top pick for the week! An extension of Internet of Things (IoT), IoB blends technology, data analytics and behavioural psychology to analyse a consumer's preferences and influence purchase decisions. Read more on this, as you explore other topics including how to future-proof your digital marketing strategy, top social media strategies for CMOs and an interesting article on women changemakers who are reshaping the tech industry in India. What's more? Two amazing virtual tours you must explore - one of Expo Dubai 2022 and the other of University of Technology Sydney.
Internet of Behaviours: More power to digital marketing

It enables tracking of customer journeys to the fullest extent as well as additional touchpoints for reinforcement or purchase decision... read more

Source: Financial Express
7 things to consider before hiring a web development company

Because people spend an average of 0.05 seconds considering whether to remain or leave your site, reducing the loading time... read more

Source: Techstory
Wasteland Solar Project in Gujarat by Tata Power Solar

Tata Power Solar commissioned a first of its kind 30 MW Ground Mounted Solar Project for GSECL, Gujarat. Check out their website to know more about this first ever solar project built on wasteland. visit site

Top 7 social media strategies CMOs must adopt in 2022 [Infographic]

According to a recent CMO Survey, social media became even more critical to marketers during the pandemic, with those that were able... read more

Source: Social Media Today
How to future-proof your digital marketing strategy

Marketers need to develop digital strategies that can weather and adapt to our ever-changing world. The acceleration of digital marketing... read more

Source: Martech
Better, not more: The new rules of content marketing

Getting a stronger understanding of your audience needs-and the content your organization is already producing can help you focus... read more

Source: Associations Now
English location, desi game: Virtual foreign shoots visit adland

There were days when the correct sunlight, appropriate weather and 100 takes took an ad shot to make it to the final cut. If after all this blood and sweat of coordination, timing, investment, creativity and a lot more... read more

Source: Brand Equity
Meet the dynamic women who are reshaping the tech industry in India

These changemakers are helming skill initiatives, path-breaking innovations and leading massive teams into the future... read more

Source: The Hans India

Virtual Expo Dubai 2022

Listen, watch and be entertained. Create, play, and interact with others in a digital world. Explore the different events, performances, and ceremonies taking place at Expo 2020 Dubai.

visit site

UTS 360 Tour

The website of University of Technology Sydney brings a 360 immersive virtual campus tour experience for potential students. The students can explore the campus and create unique journeys based on their specific study interests.

visit site