|While the festive season is at its peak, there are so many exciting things happening in the world of social and digital marketing. This week Ideate has tried to come up with some fascinating stories. Discover more on the role of creativity in today's advertising landscape and the consequences of having an ROI-focussed approach. Read more on how Instagram is making your experience easier to discover new video content. Get excited to know how purpose, platforms, pop-culture, partnerships and performance shape the new-age content. Don't miss out on 7 interesting ways to use Google trends for SEO and content marketing. In this week's advertorial check out SF battery's re-launch with their range of automotive, inverter batteries and Home UPS. In the "site of the week", Madbox will take you into a world of fun-filled entertainment. Idea of the week has introduced you to Gucci Flora Gorgeous Gardenia which has created an immersive experience through Augmented Reality.