|This week's Ideate explores how influencer marketing has emerged as an industry in India and is becoming an important part of the marketing mix for many brands. How new formats like audio, short-form video, live-streaming, and social commerce are set to drive engagement. Read this and more such interesting digital news. Don’t miss out on our 'Site of the week' - an in-browser, freely explorable 3D game that will take you across universes. Bottled water brand Evian’s website - a series of WebAR animations leading you into an immersive 3D narrative through the French Alps - has been featured as 'Idea of the week'.