28th July 2021, Wednesday
Volume XIV Issue 30
As the Tokyo Olympics this year draws attention for sponsorship and associations in a post-pandemic scenario, check out how it has resulted in a projected rise for adverting revenues in India for the global event. See how the Indian brands celebrated the country's first Silver win at the 2020 Tokyo Games too! In this issue of 'ideate' we also bring you the latest feature and test updates introduced by YouTube, Instagram, Twitter and Google Search. Keep reading to stay updated with all that's new in the digital space worldwide.
Spends & Trends: Experts project Tokyo Olympics AdSpends between INR 75-INR 100 Cr

One of the biggest sports leagues to have happened in the post-pandemic world, the Tokyo Olympics 2020 arena has caught the eye... read more

Source: Social Samosa
Instagram rolls out sensitive content controls for users

With the latest Instagram sensitive content controls, users now will have the choice to decide what kind of content is sensitive to them and... read more

Source: Social Samosa
Brand Posts for Olympic Winner Mirabai Chanu

Eveready and Tata Pipes celebrated athlete Mirabai Chanu's silver win in the Tokyo 2020 Olympics with congratulatory social media posts.

View Eveready's Post |View Tata Pipes' Post

Google Search link spam update rolling out now

A new spam algorithm is rolling out over the next two weeks aimed at fighting link spam... read more

Source: Search Engine Land
YouTube adds new connected TV ad improvements, new tools to maximize audio ad creative

With connected TV viewership on the rise - or people watching online streamed content on their home TV set - YouTube has today announced... read more

Source: Social Media Today
Twitter Tests: Up & down vote button & voice transformer

Twitter is testing two significant features which includes up and down vote buttons in the beta phase for research on relevance of replies... read more

Source: Social Samosa
Are hyphens in domain names okay for Google?

Google's John Mueller said it's okay to choose a hyphenated domain name. But he also said that keywords in the domain name is overrated. There is an idea that having keywords... read more

Source: Search Engine Journal
Is Google's Privacy Sandbox the next best thing in digital security and privacy?

A new feature was introduced to the users and termed as Google's Project Sandbox... read more

Source: Digital Information World

The HXM expedition from SAP

Interactive, immersive and innovative software showcase for SAP to present their latest Human Experience Management software suite through a story explaining its utility and features.

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Postcards from Aotearoa

Interactive fun game that invites you to set out on an adventure with Aunty Tui, following her postcards - an ingenious way to showcase New Zealand's vacation spots. Check it out!

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