21st July 2021, Wednesday
Volume XIV Issue 29
With the pandemic push for digital content consumption, media spends to boost online presence have been on the rise - The latest InMobi report analyses netizens' online behaviour shift and their search preferences to offer insights on the same. In this week's 'ideate' we also bring to you news about Google's latest snippet addition for videos that enables optimisation, a guide to track Instagram, a new report exploring TikTok's potentiality as a platform to showcase branded content, and more. Keep reading...
25% of digital media spend accounted for search advertising: InMobi Report

According to the InMobi Report: Search in India – 2021 Trends Report, leveraging insights from the Microsoft Advertising team, search has been steadily growing as a digital medium as the demand for online services... read more

Source: Exchange4media
TikTok ads see higher emotional response, according to new report

TikTok has published a new report which suggests that TikTok ads are more memorable than those on other platforms, and even TV... read more

Source: Social Media Today
Colors Bangla post for World Emoji Day

Colors Bangla celebrated the use of emoticons and the way those help express our moods through digital communication on World Emoji Day with a creative social media post. Check it out!
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Google launches new way to optimize videos for search

Google is rolling out a new way for site owners to optimize videos that are published on their own website... read more

Source: Search Engine Journal
Key Instagram metrics, and why they matter to your strategic approach [Infographic]

Tracking the right metrics is crucial if you want to maximize your Instagram marketing efforts, but it may not always be clear where to start, or which specific elements are of most importance for your brand... read more

Source: Social Media Today
News channels brought in maximum television ad volumes during Jan-June 2021: TAM

TAM's half yearly advertising report for TV threw up a lot of interesting insights around how the medium performed during the first six months... read more

Source: Business Insider India
Google Chrome is updating the privacy section of its browser to provide users better overview of their settings

The purpose of the update is to have all the privacy and security features at one place, which will ultimately help users... read more

Source: Digital Information World
Long-Tail SEO strategy: Why & how to target high-intent keywords

Learn the benefits of highly targeted search terms packed with intent. Here's how to find long-tail keywords... read more

Source: Search Engine Journal

The Body Shop : Go Love Yourself

The Body Shop created this web experience to showcase their newly-launched, reinvented and sustainable Body Butters that come in 100% recycled packaging. Check out the audio-visual presentation to explore their latest range.

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Shadow and Bone: Beyond the Fold

Interactive virtual experience that can let you into Netflix's new series - Shadow and Bone. Find out trivia from the lore, explore locations, and take part in games and quizzes to experience the thrill of the fantasy adaptation.

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