9th June 2021, Wednesday
Volume XIV Issue 23
With June being the Pride month for LGBTQIA+ identities across the world, here's a lookback at the iconic advertisements that are diverse, inclusive and had been trying to spread pride and awareness in India. In this 'ideate', we also try to explore about the boom of the audio streaming sector and see how the brands have been attempting to make the most of it. Stay tuned to know about all the latest news from digital platforms including Google's Performance Max campaigns and updates announced by YouTube, Facebook, Twitter and more.
Best LGBTQ+ campaigns India has seen over the years

A look into the Indian advertisements that sparked change during Pride Month over the years. Over the years, many brands have changed... read more

Source: Business Insider India
Twitter's coming 'Super Follow' subscription option will require 10k followers, will begin testing soon

Twitter continues to add more monetization options for creators, as it seeks to provide more incentive to keep popular users tweeting and... read more

Source: Social Media Today
XLRi launches Virtual Internship

Keeping up with the times, Xavier School of Management introduces opportunity for its ExPGDM students to test their capacities through a unique virtual internship platform. know more

Everything we know about Google's Performance Max campaigns

Here's a compilation of everything we know about Google's Performance Max campaigns: what they are, how they differ, & early... read more

Source: Search Engine Journal
YouTube adds 5 new updates to Analytics

YouTube is rolling out five new updates to creators' analytics data, which provides insights into how users can engage with more... read more

Source: Social Samosa
Facebook is working with full force on its new venture "Bulletin" to jump into subscription-based newsletter space

Facebook is working on its "Bulletin" feature which is its own kind of news providing service. The company plans on bringing both local as well... read more

Source: Digital Information World
The $1 Billion opportunity for audio OTT

With the Indian music streaming market set to touch $1.1 billion by 2025, audio OTT has established itself as a relevant medium for advertisers. With the advances in technology... read more

Source: Impact
Ads that impressed us this fortnight

From Family Man's 'job hunt' to Nutralite's 90s-style rap, here are some exceptional work done for the digital medium... read more

Source: Exchange4media

InteriorLAB

Clean design, made colourful with photography, and interactive with smart transitions and animation - to establish digital presence of a UK based modern construction agency.

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Cyber Spa by Kaspersky

Check out this unique online stress management tool - Cyber Spa, which can help you relax over a virtual space with popular psychological techniques turned soothing over audio-visual medium.

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