28th April 2021, Wednesday
Volume XIV Issue 17
As the country faces onslaught due to the second wave of COVID-19, community and groups team up to share resources and information. Check out how Facebook and WhatsApp expresses solidarity and support to help the people in need in these tough times. Know about the digital marketing shifts in current scenario and how AI and ML offers a push to the ROI focussed industry; along with the new updates from YouTube, Instagram and more. Stay tuned with our weekly issue of 'ideate' for fresh digital news and information.
Facebook community resources for COVID-19 relief help and services

As India witnesses a spike in the number of COVID-19 cases, Facebook and WhatsApp extend support to people in need with several... read more

Source: Social Samosa
Instagram provides an update on its efforts to eliminate potential systemic bias on the platform

Instagram has provided an update on the progress of its new Equity Team, which was formed in the wake of the #BlackLivesMatter protests in the US last year, with the stated intention of addressing systemic bias within Instagram's internal... read more

Source: Social Media Today
Exide Home UPS - Inverterz

Exide introduces advanced range of home inverters and showcases its latest products in a new look, highlighting their features, advantages and benefits. Find out more! visit site

YouTube channels can change their name without affecting their Google account

YouTube channels can now change their name without it impacting their Google account. Creators can change both their channel name and photo and the changes will only be applied... read more

Source: Search Engine Journal
The AI & ML push for digital growth

In a digital-first, ROI driven landscape, digital marketing agencies are focusing on performance marketing powered by AI and ML... read more

Source: Impact
How Google knows which content belongs to the same author

Google uses a technique called reconciliation to understand when content on the web belong to the same author. A site owner asks Mueller what's more important to include on an author's page between links to social media profiles... read more

Source: Search Engine Journal
Rising audiences and investment in e-commerce to drive 7% annual growth in FMCG digital ad spend: Zenith FMCG ad spend report

Zenith forecasts that FMCG digital ad spend will increase from US$12.3bn in 2020 to US$14.9bn in 2023 and that its market share... read more

Source: Social Samosa
New study shows how much Google's Core Web Vitals will be affecting websites SEO efforts if they don't offer good user experience

A recent analysis found out 96 percent of the search results from desktops and 90 percent of them from mobile, apparently fail to meet the three usability measures from Google, that is... read more

Source: Digital Information World

Life in Vogue

An interactive web platform taking you to Vogue Italia's offices, offering you access to the annual 'Life in Vogue' event with detailed 3D spaces and live experiences.

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Lens by Science

An AI that can be inbuilt into your medical record software - EHR. It makes discovering issues and patient evaluation easier by scanning old records and medications; thereby enabling upgradation of health care systems.

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