7th April 2021, Wednesday
Volume XIV Issue 14
With social media marketing being all the rage these days, here is a look into how the small-to-midsized businesses are strategising for a strong online presence. Get to know about the latest feature updates for Twitter and Facebook, and which recent update reinforced YouTube's video dominance. Don't miss the innovative marketing attempts showcased in this issue as 'Site of the week' and 'Idea of the week' as well! Stay informed with 'ideate'.
How SMBs are tackling social media marketing

There are various approaches you can take to learning and adopting the latest digital marketing options, and there's no... read more
Source: Social Media Today
How long it takes to re-rank a site with fixed quality issues

Google's John Mueller discussed how long it takes for Google to re-crawl and re-rank a site when significant changes to... read more
Source: Search Engine Journal
Exide - India's No.1 inverter battery

Exide launches a new campaign as it takes pride in being the brand of choice for inverter batteries across the country. Find out more about the inverter battery range from Exide here! visit site
'Targeting viewers via social media is an essential tool-kit for businesses today'

Smriti Mehra, CEO - Business News, Network18, talks about how social campaigns drive conversations and... read more
Source: Exchange4media
Twitter announces updates for advertisers, and the launch of Curated Categories

The updates include a revamped experience of setting up pre-roll ad campaigns along with the launch of the tool... read more
Source: Social Samosa
YouTube just took another big step towards total online video dominance

But if it wasn't already obvious that YouTube dominates our lives, the recent news that Twitter users on iOS can now... read more
Source: Business Insider
Facebook launches new dynamic ads for video streaming platforms

It's fairly niche, but a relevant new Facebook ads addition either way. The option enables streaming video brands to add the titles of the content hosted on their service within... read more
Source: Social Media Today
Twitter Marketing India launches 8-week long series 'Share of Voice'

The voice content series will have creative experts talk about all things advertising, content, social media and more... read more
Source: Exchange4media

Canon: Redefine the Limits

Best viewed on mobile in portrait mode, this website lets you carry out expeditions with wildlife photographers and go on missions with experts as they collaborate for creative projects. Set out on your own interactive journey as you learn about the Canon innovations, products and their features along the way!

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SSSolitaire

A marketing attempt by Milan based design and creative agency Six Socks Studio for a deck of premium playing cards - Deal your own deck, shuffle well and play a round of Solitaire for a delightful online experience!

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