18th November 2020, Wednesday
Volume XIII Issue 47
In this ideate, we bring to you a round-up of all new noteworthy updates on the social media platforms including Pinterest's new stance for improved ad engagement, Messenger's and Instagram's disappearing messages option, and more. Learn how you can rank videos on both YouTube and Google Search, why coding advertising campaigns need to be responsible and what makes brand mergers successful. Also, check out the growth journey of ITC's Fabelle and how a mix of marketing tactics was carefully devised to help the brand create a niche for itself. Stay with us to know more about the digital scenario every week!
Social Shorts: Instagram pegs Reels and Shop, Pinterest's engagement metric, TikTok's size and more

The social media marketing week in review: A round up of news and announcements you may have missed. Why Pinterest moved beyond CTR to understand ad engagement... read more

Source: Search Engine Land
Messenger and Instagram introduce Vanish Mode for users

Conversations in Vanish Mode on Messenger and Instagram disappear after they are seen, and the chat window is closed... read more

Source: Social Samosa
Colors Bangla pays tribute to Soumitra Chatterjee

Our creation for the client Colors Bangla, designed as a tribute to the legendary actor Soumitra Chatterjee mourning his demise, has touched hearts; garnering 75.6K views and around 4.1k likes, to date. view post

Right brand architecture: A sure recipe for successful brand mergers

Most successful brand mergers were possible because an equal priority was given to combining balance sheets and branding... read more

Source: Business Insider India
#ExpertSpeak Coding Advertising Ecosystem: How can responsible marketing save the day?

While coding for children is a debated topic, advertising about the same doesn't have to be. From White Hat Jr's aggressively targeted campaigns to Jeetu Bhaiyya's message for... read more

Source: Social Samosa
How to rank a video on both YouTube & Google search

These key optimization tips will help you get the videos you have published to rank both on YouTube and in Google search... read more

Source: Search Engine Journal
5 Ways to utilize video content in your holiday campaigns [Infographic]

Video is the most engaging content type across all social platforms, even more so in 2020, and it can be a great way to help your business stand out from the crowd amid the ever-busy holiday shopping season. Have you considered the... read more

Source: Social Media Today
How digital, direct marketing and word-of-mouth has helped Fabelle reach out to a targeted audience and expand its presence in 4 years

Fabelle's business has grown much ahead of the category and its own internal forecast. Fabelle launched its first chocolate boutique... read more

Source: Business Insider India

Witnesses to History, Keepers of Memory

An online exhibition presenting portraits of Montreal's Holocaust Survivors along with photos of their precious possessions and objects, all of which have background stories and memories attached to them.

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Take a virtual tour of the private sports club Kode, scheduled to open in New Cairo in 2022, to get a preview of what to expect when it opens. Personalise your own gym look as you take a stroll to meet staff members, play games and unlock achievements.

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