14th October 2020, Wednesday
Volume XIII Issue 42
With the brands zooming in on topical waves, check out the Mumbai power cut posts on social media that grabbed attention with their spot-on humour. Learn what's up with the digital giants this week as Facebook, Instagram and Google announce new updates. Also, know more about the latest Twitter prompt, IAA India-UNICEF's partnership to support equal gender representation in advertising, as well as about search implementations based on machine learning and artificial intelligence. Happy reading!
Electricity off, brand creatives on...

As parts of Maharashtra were caught in a power outage, Mumbai power cut brand posts attempted to disperse the humidity woes... read more

Source: Social Samosa
Twitter is testing prompts which would recommend users hide potentially offensive replies

Twitter looks to be testing a new prompt which would ask users if they want to hide potentially offensive replies to their tweets in order to... read more

Source: Social Media Today
Tata Motors sets new look for Corporate Social Responsibility

Tata Motors showcases their Corporate Social Responsibility goals and programmes, highlighting the lives they impacted in FY2019-20. visit site

7 things to keep in mind to effectively leverage webinars as a marketing tool

Webinars are a great marketing tool for brands to have a conversation with their customers without directly selling a product, here's how they can leverage them best... read more

Source: Social Samosa
Facebook & Instagram drop support for WordPress embeds

Facebook and Instagram are dropping support for embedded content on WordPress sites starting October 24... read more

Source: Search Engine Journal
IAA India Chapter and UNICEF partner to promote gender equality in advertising

IAA will identify the most viewed 1000 TV and digital advertisements in India in the year 2019, provide technical insights and... read more

Source: ETBrandEquity
Machine learning & AI in Search

How does artificial intelligence differ from machine learning? Do these concepts actually help SEO pros? Dan Fagella answers your... read more

Source: Search Engine Journal
Google Ads brings YouTube into Attribution fold, expands data-driven attribution to more advertisers

Conversion Lift is also now in beta for YouTube campaigns. Google has added YouTube in its Google Ads attribution reporting and is making its data-driven attribution model available to... read more

Source: Search Engine Land

House of Maserati

Online platform for Italian luxury vehicle manufacturer Maserati showcasing their three live events for 2020 - the Ghibli Hybrid, the Trofeo Collection and Maserati Day.

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Explore the new CHILE20 collection from adidas Originals in a futuristic 3D version that exhibits the product variants and their best features.

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