16th September 2020, Wednesday
Volume XIII Issue 38
There's a lot of expectations riding on IPL 2020 with the digital-first players jumping in for sponsorships. Check out how the 13th IPL is anticipated to play out on the OTT platforms this year. With nearly 2 billion active monthly users on YouTube, see how the newly launched Shorts is expected to be a boon for the video creators and artists. Know about the latest additions to Facebook and LinkedIn's 'Mastering Targeting' guide. Also, learn how Google is indexing PDFs and what can you do to push ranking for the PDFs on your website. As always, with this 'ideate' we bring to you updates about all things 'digital'. Stay informed!
IPL 2020: The game changer

The Dream11 IPL, with expectations of record breaking viewership and the highest number of sponsors, is expected to be a... read more

Source: Impact
YouTube Shorts - Google's answer to TikTok?

YouTube is announcing the launch of Shorts. A new feature that feels decidedly similar to TikTok. The new feature is being tested in limited markets and is launching first in India... read more

Source: Search Engine Journal
Tata Pipes - #RightWaterBehaviour

To spread awareness about responsible water usage and reduce water wastage, see how Tata Pipes came up with a series of social media posts highlighting #RightWaterBehaviour. visit site

Google confirms Search Console reporting is delayed

Google notified site owners that it's experiencing "longer than usual" delays in Search Console reporting... read more

Source: Search Engine Journal
Facebook adds new brand safety controls, including topic exclusions for video ads

Facebook has announced some new brand safety controls for video advertisers, with topic exclusions, based on machine learning... read more

Source: Social Media Today
LinkedIn publishes updated guide to its ad targeting options

Looking to get a better handle on LinkedIn's ad options, and how to use its various audience targeting tools to maximize ad performance? This week, LinkedIn has published... read more

Source: Social Media Today
13 Tips to make your PDFs SEO friendly

Google can crawl, index, and rank PDFs. However, SEO for PDFs requires a different set of tactics. These 13 tips will help your PDFs gain more traffic... read more

Source: Search Engine Journal
The story behind Vodafone Idea's new brand identity Vi and how the team pulled off the entire exercise during the lockdown

The complete rebranding of Vodafone Idea to Vi was carried out during the lockdown. So what went behind the exercise... read more

Source: Business Insider

Neri Oxman: Material Ecology

This new website exhibits Material Ecology as 'a design philosophy, research area, and scientific approach'. Featuring works from multidisciplinary artist/architect/engineer Neri Oxman and his team, the site lets you explore how new constructions can be designed and based on nature.

visit site


Step Into Love by Aldo

This mobile experience, conceived by the Canadian premium brand Aldo, encourages all to express themselves and connect with the world through the #StepIntoLove dance challenge!

visit site