08th January 2020, Wednesday
Volume XIII Issue 02
We rang in the New Year with much hullabaloo and so did the brands; after all, it's the start of a new decade. In this 'ideate' we try to know about the latest updates from Twitter and Facebook, and point out the recent ad ideas that piqued our interest. Check out why auditing the existing content for webpages is as essential as creating new ones, which features SEO platforms should incorporate and the way artificial intelligence (AI) tools are utilised for impactful digital marketing. Stay digitally informed!
Facebook updates its 'Privacy Check-Up' tool to clarify which elements you can control

Facebook has announced a refresh of its 'Privacy Check-Up' tool, which highlights how your personal data is being, or can be used and displayed by Facebook, and what you can do to limit exposure of your personal information... read more

Source: Social Media Today
Latest ad campaigns

Showcasing the new ad ideas from Swiggy, ICICI Lombard, Netsurf Network's 'Exotically Indian' campaign and Kotak Life's... read more

Source: Impact
Tata Structura Parivaar Campaign

Tata Structura showcases its reliability as the 'trusted support' in collaboration with Fever 104 FM - through the new Tata Structura Parivaar Campaign. visit site

How digital marketers are leveraging AI tools and automation in advertising

For most users, the first experience of artificial intelligence (AI) was through chatbots that responded to questions with preset responses. From Indian Railways' saree-clad chatbot Disha, to Amazon and Flipkart's shopping assistants... read more

Source: Inc42
Twitter officially launches its 'Promoted Trend Spotlight' ad option

After months of testing, Twitter is now officially launching its new 'Promoted Trend Spotlight' ad unit, which will enable brands to take up to top section of its Explore tab, a prime placement opportunity for major brand awareness campaigns... read more

Source: Social Media Today
6 Features every SEO platform should incorporate

SEO platforms have evolved from glorified ranking tools to full-scale platforms that manage SEO end to end. But it can't stop there... read more

Source: Search Engine Journal
How to do a content audit: The ultimate checklist

Most content creators are so focused on creating new content that they forget to audit their existing content. However, here are a few reasons why auditing your existing content is... read more

Source: Search Engine Journal
4 Digital marketing tips to take your business to the next level in 2020

We've officially entered a new decade, and if you haven't begun thinking about new marketing strategies for your business, now is the time. Artificial intelligence (AI), lower internet costs and greater mobile use are all shaping the... read more

Source: AdAge

Weird Christmas

Experimental website showcasing an elaborate collection of historical and bizarre old Holiday cards. Presented on a colourful and interactive UI, the e-cards can be shared directly along with some holiday spirits!

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Emotive Feels

Paired with graphic design and animation with quotes, this is the new interactive dictionary - the one trying to illustrate emotions, as emotions can help in brand building.

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