|With the festive season being over, let's look back to explore how Google Pay Diwali campaign created an instant connect with the Indian audience, and MahaUtsav Online lets you reminisce about the Durga Pujo rituals. See how brands take a step ahead to engage with followers and spread awareness about the rising pollution in Delhi and the Odd-Even traffic rules. Also, learn how Twitter's data insights can keep you on top of critical industry happenings. Like always, 'ideate' this week brings to you social media updates and news about the digital milestones. Stay informed!