Ideate
Allindia Technologies Limited 9th October 2019, Wednesday
Volume XII Issue 41
Festive greetings from us! As the grand Indian Durga Pujo, and Navratri draws to a closure, check out how the brands came up with their individual festive fare. Learn about the new launches and see how digital strategising continues to influence app and feature launches. Also, let's look back at the MahaUtsav and see how on-field activities were planned apart from the digitisation of the Pujo. Our site of the week brings to you a unique storytelling experience about Polish Design, while you can play along with Google for 'Wonderful Weekends'. Read along.
Navratri brand posts dance to the rhythm of Garba

While you have been celebrating Navratri by hopping pandals, playing Garba & Dandiya with your kins and praying to the goddesses, brands are celebrating by fusing the festival's theme... read more

Source: Social Samosa
Apple just launched MacOS Catalina. Here's what you can do with it

Several days after releasing the tenth beta of the MacOS Catalina, today, Apple has officially released the long-awaited successor... read more

Source: Digital Trends
Looking back at Durga Pujo

This year, MahaUtsav Online turned Durga Pujo virtual, to make sure everyone - near or far, could be a part of the festivities. Apart from bringing the Pujo and its rituals to the comforts of your home, MahaUtsav Online also made arrangements for pandal amenities to make sure the pandal-hopping plans are as delightful as the Pujo mood.
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Instagram removes its 'Following' tab which highlighted friend activity in the app

Instagram has confirmed that it's removing its 'Following' tab in the app, which provided a listing of friend activity... read more

Source: Social Media Today
Gift-giving shopping behavior from religious holidays to relationships and beyond

New research analyzes data and trends from last year's holiday season to bring you key insights to help you optimize your campaigns. Remember the struggle of finding the perfect gift... read more

Source: Search Engine Land
Instagram launches a new messaging app for close friends called 'Threads'

The Verge reported that Instagram was working on a new messaging app for close friends, which would include a new 'Auto-Status' feature... read more

Source: Social Media Today
Microsoft patents a virtual reality floor mat that could be paired with an Xbox

Microsoft has recently filed a patent for a virtual reality floor mat and the most intriguing aspect is the patent's suggestion that that floor mat could be used with a gaming console like the Xbox. The patent, which was filed by Microsoft on April 2, 2018 and published last week on Thursday, October 3, is for what the technology company... read more

Source: Digital Trends
Facebook advertisers can now use Stories ads to start conversations in Messenger

Users can click to message with brands and businesses from Stories ads on Facebook, Instagram and Messenger... read more

Source: Marketing Land

Guide to Polish Design

Colourful and animated, the website takes you through 100 years of Polish design. As you travel through time, you'll get to notice the design influences through shifting political landscapes, social conventions, as well as changing tastes, habits, styles and requirements.

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Wonderful Weekends

Google came up with this new interactive website for its Wonderful Weekends event in Chicago. A physics-based 3D gumball machine to game through the event and its fun-filled activities.

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