15th May 2019, Wednesday
Volume XII Issue 20
With incessant digital upgrades, the term 'latest' has turned completely subjective. This week, 'ideate' brings to you the so-called 'latest' news in the digital world to keep you aware about all the recent innovations. Look how Instagram branches itself out with a new @shop account, how user-generated content can affect search engine crawling, what Google announced in this year's I/O, how an ad campaign matches up to the ongoing cricket fever and more.
Instagram unveils curated @Shop account to showcase online merchants

Instagram's introduction of its new @shop account is the latest sign that the image-sharing app seeks to build itself out as an e-commerce platform to supplement ad sales. The curated account aims to showcase top shopping categories... read more

Source: Social Media Today
40 Stats on Digital Transformation and Customer Experience

Digital transformation is the future of customer experience, and companies that don't embrace changing technology could get left behind. These statistics show the impact of digital transformation and how digital solutions are... read more

Source: Forbes
New look for ITITI

Launched the revamped website for Information Technology Institute for the Tribes of India (ITITI). Featuring new design, the website showcases the institute's noble endeavour and sheds light on the campus life. visit site

Google's new Bumper Machine whips up 6-second bumper ads from longer videos

The tool uses machine learning to take relevant moments from longer videos and automatically convert them into the shorter ad units... read more

Source: Marketing Land
User-generated content for SEO: The cost-benefit analysis you need

Reviews, videos, photos, questions and answers, comments and other user-generated content (UGC) can give search crawlers more information to figure out what your pages are about and how relevant they are to a searcher's query... read more

Source: Search Engine Land
Google I/O announcements have some applauding and others shaking their fists

Now that this year's I/O conference is in the books, digital marketers have had a chance to digest Google's big announcements. Chief among them was Googlebot getting pushed to the latest version of Chromium, Assistant delivering... read more

Source: Search Engine Land
Top 10 Instagram tools you need in 2019

Instagram has certainly changed a lot since 2010. Many new features have been added over the years, as its user base has swelled into one of the fastest growing of any social network right now. As we draw near the middle of 2019, now... read more

Source: Forbes
ESPNcricinfo fuses horror with cricket for 'Bhoot Cricket Ka' campaign

Amidst all the ongoing crazy IPL match sessions, ESPNcricinfo, the digital platform covering all that cricket has launched... read more

Source: Social Samosa

Finding ctrl

A digital 'vision' book trying to reflect on the internet's history and pondering about its future. Developed as part of the Next Generation Internet (NGI) initiative, the interactive site presents to you a collection of essays, short stories, poetry and artworks from all over the world.

visit site


Mendeleev.me - Making Chemistry fun

This one is for the geeks out there, especially for those who love their chemistry. Aimed at making education fun and to impart it through technology, the website enlists the Periodic Table of Elements and can also be accessed as an app.

visit site