|We are living in a world today in which "big data" all too often means "social media. When it comes to size, social media data certainly meets the common definitions of "big data" with its immense size, rapid update rate and diverse media and message types. There is so much more than just Twitter and Facebook and it is the Cloud that is there to help us discover it. This week's Ideate delves deeper into this along with other interesting updates in the New Year from the digital world. Get to know about which internet giants have evolved to stay on top, and which have faded into internet lore. So read on!