We provide communication solutions
that help our clients reach the correct audiences with appropriate messages.
We follow a simple matrix consisting of five cyclical steps to deliver value to our clients.
We believe that a job well planned is a job half done. We start by having a frank chat over a cup of coffee, a chat that helps you devolve your communication challenges to us, and set us thinking on how to overcome them.
We are on a constant search. Searching the world for inspiration, and within ourselves for innovation. We look beyond the obvious. We challenge convention. We keep re-inventing the wheel. For there is no perfection in this world; to be in pursuit of excellence is to succeed. From benchmarking your competition to harnessing the latest technology, our consultants and research engineers will take you along in this constant pursuit of excellence.
Like Archimedes' Eureka moment, ideas come to us at all odd places. In the middle of a cinema hall, or while buying fish from our favourite vendor, and dare we say, even in our dreams. Beyond this somewhat bohemian route of idea generation, we do indulge in the rigours of brain storming, FGDs and debates that help us thrash out ideas, plans and strategies.
While we are very much a technology enabled and enabling company, we are at the core a creative agency. Many of our solutions involve the delivery of a 'good-looking' piece of communication, ably coupled with some 'great-sounding' copy.
Script / Story Writing
The films we script may never win an Oscar. Or for that matter an Abby. But they will surely win over your target audience.
When our in-house 'communication gurus' come up with an idea that's a surefire, we have some really tough nuts to crack it. They have that bit of unfair advantage called a 'creative genius', which can instinctively filter the great from the good. The result is a creative experience that hooks on the audience and drives a brand. While multi-disciplinary teams enjoy a free hand to bring a concept alive, the strategists do get involved to validate the effectiveness index. The creative tough nuts know that this is important. Just as the planners know that in some cases, the best way to make an idea work is to turn it on its head.
The growing range of digital applications and services needs to be supported by high-end infrastructure of matching scale. You need a dedicated website hosting service to be in peace that your site will be online and accessible 24/7. So while you can get huge server space in the retail mode, it will not come with the value added services and security that our managed hosting offers.
When Dickens wrote, "It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness," he could well have been writing about the present state of campaign analytics. While the medium lends itself to being measured in zillions of ways and up to great levels of granularity, it is important to know what and how to measure, and thereafter how to draw the correct inferences from the data.
Whether it is a news portal with readership of millions, or an individual Facebooker with 93 friends, everyone today expresses their opinion on everything, and further, invites views from others on what they have just said. Gone are the days when simply receiving a daily dossier of the printed news would be all the media tracking done. Today, we track who says what about things that matter to you, and the "circle of influence" of the person or entity talking. Our media tracking service is real time, intelligent and response oriented, manned by socially aware professionals.
Media Asset Usage Analytics
Amongst the 100s of analytic tools available, we are more than a bit partial towards Google Analytics, with its vast repertoire of reports and options of data filtration. We take analytics beyond the dashboards that Google provides, and add business intelligence to it: deciphering why traffic went up when it did and suggesting what tools need to be developed to improve on page engagement.
When marketing through social media, you have to do something in two cases - when people are talking about you, and when they are not. In either case, we are here to help you understand why things are the way they are by setting the correct tracking goals, and reporting & analysing your influencers' and customers' social opinions about your brand. We'll top it up with recommendations for your social media communications.
From impressions to clicks and sometimes on to leads, we track campaigns and send daily reports to assure you that your brand gets the ROI we planned together. More importantly, we stay alert to the need and opportunity for changes to the campaign in light of data that starts coming in from almost the first impressions.