The logo represents the English alphabet ‘I’ with an apple, symbolising Idea and Creativity. An apple signifies ‘Creation’ – from time immemorial, and the ‘I’ symbolizes ‘Idea’. So when both Idea and Creativity is combined, it becomes a happy and successful marriage. The logo represents idea, imagination, innovation, inspiration and all that leads to creation – all that All India Technologies has to offer its clients. Most importantly, ‘I’ represents the Internet and India.

Anatomy: The logo is all black, with a red apple symbolizing the dot on the ‘I’ of India. The black colour signifies power and constancy. And Allindia is now an online agency that is powerful because of its creativity and strives to offer constancy in its quality of work through creativity.

The ‘I’ has a page-turning effect, which symbolizes change – a change that becomes palpable on flipping over AITL’s present chapter. The Apple is the fruit of creation, fruit of knowledge. On the other hand, Apple signifies ignition of ideas, which is proposed to represent the company in all its offerings, as a mnemonic that would be the identity of Allindia Technologies in all its services offerings.

Red is the representative colour of Allindia in all its communication materials in conjunction with white. Red is the colour of Apple. The colour also depicts vibrancy, youth and energy that is required to keep the mind healthy and churn out creative ideas; whereas white is the colour of harmony, and stability which helps to bring a balance to the creative output.

Ideas for Internet: The idea behind ‘Ideas for Internet’ stems from the logo itself, which represents IDEA. The name ‘Allindia’ (Technologies) does not signify any special service, so the punch line represents Allindia as an outfit which nurtures imagination and offers ideas to all for the Internet. The logic of the punch line forms a Z. The top bar of Z represents the logo I or IDEAS, the vertical line stems from the horizontal line which represents ‘Ideas for Internet’, and from it originates the company name, Allindia Technologies at the lower horizontal bar, to complete the Z.