Spanco has entered the distribution franchisee (DF) segment with a 15-year contract in Nagpur. Its gamut of work includes the provision of reliable power supply, improved customer services, greater efficiency and demand side management among other things. While the Franchisee will ensure proper upgradation of the network to meet the load growth, it will also address any deficiency in the existing system.

Purpose and Requirement

The revamped website for Spanco Power Distribution Franchisee, more familiar as Spanco Power, comprises the third phase in the development of a comprehensive web communication for the operation. Incidentally, Allindia Technologies had also developed its introductory website, launched precisely on the day the services commenced. Immediately afterwards, work started on refurbishing and enriching the website, in tandem with the rapid pace in which Spanco Power consolidated its presence and offerings. After the basic online introduction, the revamp was essential in order to enhance content sections and incorporate improved functional features.

Solution

The Spanco Power website (www.spancopower.com) has maintained its initial clean, uncluttered look, but evolved with enhanced visual appeal and improved browsing experience. In developing the website, Allindia Technologies has been responsive to the fact that being a new presence in power distribution, Spanco has a brand image that is constantly in customer focus. Thus, the website represents an effective blend of practical features and subtle design elements, and is appropriately aligned to cater to all stakeholder needs in the best way possible.

The Company's main value propositions are thematically presented in the dominant flash on the homepage. Images are chosen to correspond the cross-section of regional customers and other stakeholder groups. The website navigation has been devised keeping in mind optimum ease of browsing and hence, it is segregated in two sections. The upper level tabs lead to corporate information while all customer-centric data are kept in a separate navbar below it. The website lists out all regulations in a downloadable format along with necessary forms.

The Bearings Division of Tata Steel is one of India's largest quality bearing manufacturers, with a production capacity of 37 million bearing numbers at present. It is the only bearings manufacturer in India to have successfully challenged the TPM Award from Japan Institute of Productive Maintenance, Tokyo in 2004 and continues to be the only manufacturer in India in this category to have won this recognition

Purpose and Requirement

Ever since the start of operations at the Kharagpur Facility, Tata Bearings has been constantly implementing new technology, and improving systems and processes through innovations to deliver greater value to customers. Thus, the most critical need for a website revamp for Tata Bearings was to get a thorough online makeover in terms of both design and content management. It was imperative that information on products, technology improvements and social responsibility initiatives was presented in sync with the Division's emerging identity of prominence.

Solution

The redesigned and restructured website of Tata Bearings (www.tatabearings.in) is an ideal example of how a seamless blend of representative graphics (of bearings use and application) and specific product images may be used to make a complete communication statement. The website is neat and appealing in terms of visual presentation and is functional to the core. While developing the website, Allindia Technologies considered different stakeholder interests and devised a web presence that is effective for customers as well as general visitors.

The homepage flash draws instant attention without subverting the other features in any way. It incorporates images only for various product applications, while an inset image has been used judiciously to highlight specific products. Each frame is supplemented by an image-specific text, highlighting the Tata Steel Group synergy and the Division's individual value propositions. The announcement area below the flash is utilised effectively through different elements like an interactive product showcase and icon links to campaigns and downloads sections.

The main navigation is simple and limited to a single drop-down level in order to segregate the subsections effectively. The information on the site is comprehensive and content, especially that pertaining to products, is illustrated with suitable graphics where applicable. 'What's new' appears in a separate scroll and leads to the 'Product Launches' section through a 'more' button. The new Tata Bearings website has a specific 'Business Query Form' and 'Complaint Register' form for customers' convenience.

TM International Logistics Ltd. (TMILL) is an integrated logistics service provider operating globally. Incorporated in 2002, TM International Logistics Limited is a Joint Venture of Tata Steel Limited (holding the majority stake), NYK Holding (Europe) BV and IQ Martrade, Germany. TMILL's services include Port-based Services, Shipping, Freight Forwarding and Marine Services. The company assists retailers, manufacturers and other customers to manage their own supply chain needs.

Purpose and Requirement

TMILL has been growing at a rapid pace and now has offices in all major cities in India, and also in Germany, Dubai and China. In keeping with the company’s vision of being the most preferred end-to-end customer-oriented logistics service provider globally, it was imperative that its website be completely revamped to capture its evolved communication. The new website would represent developing market dynamics and be in sync with requirements of the web medium.

Solution

The new website developed by Allindia Technologies for TM International Logistics Ltd. (www.tmilltd.com) is contemporary and crisp in terms of look and feel. The homepage captures the company’s integrated service range through graphic detailing and an interactive flash. There is an intelligent assimilation of direct communication elements through images without relying on conventional bold texts.

The open framework of the design creates a sense of unrestricted expanse. The main navigation panel (menu) is unobtrusive and controlled by mouse click. All the main segments are well segregated and visible at once. The four main services are prominently represented in a separate menu. On clicking, each opens into a well-defined frame with a brief outline on the service and the ‘more’ link to the related service page. The announcement area below the flash has appropriate placeholders for elements to be highlighted.

Global presence of TMILL is effectively captured through a network map where the location addresses open in a pop-up window on click. A ‘Track Your Shipment’ interface has been incorporated in the website that leads to an externally managed module when relevant information is entered in specified fields. Queries pertaining to the services offered by the company are documented through a ‘Business Query’ form and sent to an appropriate mail id.

The Conclave Club Verde Vista is managed by The Conclave, the premium club that has redefined the concept of personalised space in Kolkata. Verde Vista promises to set original clubbing trends for the next generation. It is more of a complete social and lifestyle retreat, where business and leisure are perfectly balanced.

Purpose and Requirement

With time, The Conclave has evolved as a brand that one associates with best-in-class clubbing experience. The brand is being extended through The Conclave Ecohub and Conclave Club Verde Vista at Kolkata, followed by Conclave Club Rio Vista at Raichak-on-Ganges and Conclave Club Montana Vista at Siliguri. While there is some information on Ambuja Realty’s clubs and banquets ventures in the corporate website, it is not comprehensive or justified to the actual measure of initiatives. The new website for Conclave Club Verde Vista needed to act as an effective source of information for all prospective members of the club and general information seekers. It would also be the first step in the online brand building exercise of ‘Conclave’.

Solution

The new website of Conclave Club Verde Vista (www.clubverdevista.in) is inspired by the essence of world-class clubbing experience. Highlighting on ‘élan’ and ‘excitement’, the attempt has been to create a web presence that translates everything that the club offers, in terms of pure visual indulgence. In fact, utilising to the hilt the advantage of high quality images, the flash driven website immediately captures the visitors’ attention as well as imagination. Browsing the different sections is like a virtual tour through the Club itself.

Visitor’s attention is grabbed right from the pre-loader, an interesting idea where the Verde Vista mnemonic is used in the background and the loading percentage is assimilated within the welcome communication. The homepage itself displays all the representative facilities through a rotation of images, each with a simple but appealing descriptive. Every separate section has its own backdrop comprising changing frames, and highlighting the signature images of Verde Vista.

The navigation is simple with sub-links for each section in the main menu arranged graphically. The link names appear on mouseover. The ‘What’s on’ tab is unobtrusive and opens on clicking. It does not intrude the visual in any way. In the Verde Vista website, text is minimal and appears in separate boxes where necessary. This is primarily a website where browsing is an exploration of experiences that the Club has in store. The membership query form is assimilated as a part of the design and has an interesting presentation.

Backed by the technology of the world famous Furukawa Battery of Japan, SF Sonic has a formidable line up of long-lasting models for all types of 4 wheelers and 2 wheelers on Indian roads. The plant at Taloja is equipped with state-of-art machinery and instrumentation. The flagship stores are pride of SF Sonic as they reinforce the Company's commitment to superior customer care and service through a combination of state-of-the-art design, pleasant ambience, cutting edge service technology and customer focus.

Purpose and Requirement

With the establishment of a strong brand presence in the automotive batteries segment, SF Sonic has integrated its brand communication in recent times, with a new logo and a superstar ambassador to endorse its range of products. The earlier website of SF Sonic also seemed to have a cluttered display, rendered more unappealing on account of a monotone palette. It was evident that the existing snags had to be addressed through a website revamp, and by developing a vibrant, dynamic online presence for the brand's new avatar.

Solution

The new website for SF Sonic Batteries (www.sfsonicpower.com) developed by Allindia Technologies is a true online manifestation of all that the brand stands for. Over the years, SF Sonic batteries have evolved an identity of abundant power coupled with raw courage. They have also met the demanding conditions of Indian roads and successfully redefined durability and longevity. Therefore, the website has a powerful visual appeal and presents all the necessary elements in a contemporary and balanced framework.

The most striking feature is the thematic integration of the brand logo in the website, in the homepage as well as in the content pages. The logo logic specifies that 'The dynamic sweep of the mnemonic represents a continuous cycle of POWER while the arrowhead captures our desire to move ahead'. Keeping this in mind, the outer sweep of the circle is used as a constant background for text and graphics.

The navigation is simple and has a single level dropdown format, thereby making browsing through the website convenient. The visitor can get vital information on cutting-edge Furukawa technologies, great tips on battery maintenance, latest news and trends of the automobile industry and lots more from this site. The 'Products' section is detailed with specification tables and feature highlights. In addition, customers may also search for the right battery through a dynamic 'Find My Batteries' module. The Office network of SF Sonic is effectively captured through a map where the location addresses open in a pop-up window on clicking.

'Stree' and 'Samya' are two imprints of Bhatkal and Sen, a joint partnership of the Bhatkals of Popular Prakashan and Mandira Sen. Founded in 1990, 'Stree' publishes on gender studies, focusing on the status of women in India, in English and in Bengali. 'Samya', founded in 1996, focuses on culture and dissent, which gives priority to the study of caste in a changing society, through scholarly analysis, its place in the creation of knowledge, and the writings of dalits.

Purpose and Requirement

As a leading independent publisher, Stree Samya Books is always focused on publishing in new areas and drawing attention to the work of new authors. In this endeavour, it has often made pioneering contributions and been recognized for publishing landmark books in a specialized genre. Thus, in keeping with the emerging presence of Stree Samya Books, and considering the evolving identity of the publishing sector in general, it was evident that a website revamp for Stree Samya was crucial in order to create and systematize its online communication. The earlier website comprised static information pages with not much heed given to either content management, display or user convenience. The new web presence was expected to not only amend these lapses but also to present a contemporary and elegant look and feel.

Solution

The new website developed by Allindia Technologies for Stree Samya Books is a complete and inclusive delineation of all that the publishing house represents. As such, the layout has been conceptualised with an aesthetic and contemporary outlook and the approach is spontaneous, devoid of frills. The layout has a dark palette, with colour and brightness used perceptively, in relief.

One of the most innovative elements in the website is the application of paintings by Rabindranath Tagore as the background in the homepage. Interestingly, a set of eleven images has been used, the rotation of image happening with every refresh. The paintings are typographically represented as an implied motif, keeping in mind Tagore's liberal perspective on women in the past century.

The navigation has two main panels. While the corporate information menu is at the top, the product information has been kept separate in a compact area, with 'book search' and 'advanced search' options for browser's convenience. There is a flash panel to incorporate book covers and information on title and author, a judicious means of highlighting the most significant offerings. The announcement area also has a placeholder in which quotations of famous authors appear in cyclical rotation.

The product section in the Stree Samya Books' website is database driven and organized to reflect 'New Releases', 'Forthcoming Books', 'Backlist' and 'Translations' separately. This ensures that information is regularly updated and all related information on authors and editors are also easily available.

Rated as the second highest value creator in the world by Boston Consulting Group, Jindal Steel & Power Ltd. (JSPL) has embarked into the international market by expanding its steel, power and mining businesses in various parts of the world. JSPL has been constantly increasing its scope of business by increasing production capacity, diversifying investments and venturing into new segments. Recently the Company has entered a new territory with Jindal Global Road Stabiliser, a highly effective soil stabiliser developed through cutting edge technology and a combination of naturally formed chemicals.

Purpose and Requirement

With transportation infrastructure enhancement playing a key role in the rapid growth of economy, the introduction of JGRS is not only of strategic importance to JSPL’s business but it is also of special significance to the development of infrastructure in general. Thus, while it is definitely a new product development, it is also a step forward in road construction technology that required a structured offline and online communication to establish a strong market presence.

Solution

The new website developed by Allindia Technologies for JGRS (www.jgrs.in) stands out from most websites of its kind in that, it incorporates all the necessary segments in an effective corporate website layout. This happens to be a deliberate approach because, while the website is supposed to be the communication interface between the Product, its technology & its applications, the fact that it brings with it the strong legacy of JSPL also had to be conveyed very clearly. The JGRS website has been developed in keeping with the stature of JSPL and with special focus on educating people on its advantages and catering to information requirements of all stakeholder groups. 

Thus while the 'About Us' section is reserved for corporate information on the Parent Company, the rest of the segments are JGRS specific and are neatly segregated for convenience of access. The homepage flash has a unique animation effect that is not only suggestive of movement but actually simulates a sense of virtual pace. The 'vanishing point' perspective used for the road, runway and rail network in the different frames of the flash, draws immediate attention to the industry segments served by JGRS.

The main navigation is vertical and quite uniquely placed almost centrally on the homepage, while it is on the left panel in content pages. It is simple and adds to browsing convenience. The JGRS Calculator is a special application on the website that helps the visitor determine the quantity of JGRS required, as per parameters set in the calculator fields.

S. K. Global Services Ltd. started its journey as an integrated professional organisation offering a wide gamut of management and financial services to large, medium and small-scale enterprises. Headquartered in Kolkata, today it has grown and evolved as one of the most trusted services organisation for corporates, boasting a multi-disciplinary team of experts and professional talents from diverse industry sectors. The Company's scope of service includes all aspects of Financial and Management Solutions.

Purpose and Requirement

When it started in 2006, S. K. Global was focused to be ranked amongst the foremost professional organisations offering financial and management services. While the Company had its own communication strategy for niche groups, the need to have a web presence to suit its steady emergence over a span of just four years was strongly felt, more so as it went on to plan manifold areas of growth in the immediate future. Therefore it was expected that the corporate website for S. K. Global Services Ltd. would act as the most viable medium of communication for the Company and carry forward its presence to a significantly wider audience, comprising customers, stakeholders and general visitors as well.

Solution

The website that Allindia Technology has developed for S.K. Global (www.skglobalservices.org) is in many ways a reiteration of how a visually impressive web design can also become the ideal vehicle for depicting a corporate presence comprehensively and effectively. While it is of great significance to the image of trust and efficiency that the Company seeks to represent, it as also contextually relevant, convenient to browse through and has an extra edge when it comes to content display. 

The homepage flash is the focal communication area and has been conceptualised to represent the service advantages of the Company through unique metaphors. Thus, while the four frames have only leading phrases like 'Future Ready' or 'Grey Cells', the animation is such that the relevance of the meaning in each frame is revealed in successive order. The navigation is vertical and absolutely uncomplicated, ensuring ease of movement from one section to another.

A BSE/NSE listed company, Spanco is engaged in the business of creating Technology Infrastructure to help drive governance efficiency across key sectors viz. Government, Telecom, Transport and Power. Certified to ISO 9001-2008 standards, Spanco also has a formidable presence in the BPO space spread over four continents and catering to India, USA, Europe, Middle East and African markets. Spanco has been present in the power sector for over a decade and has worked closely with State Electricity Boards (SEB) to help them become more efficient using Information Technology.

Purpose and Requirement

Spanco has recently made a foray in the power distribution segment by operating the Power Distribution Franchisee (DF) for Nagpur city – Gandhibagh, Civil lines and Mahal division. Confident of being able to leverage the experience and expertise it has gained through technology infrastructure projects in the power sector over the years, the Company also felt the need for developing a separate web presence for Spanco Power Distribution as a strategic priority. At the same time, because of representing a utility service, it was imperative that the new website acted as an appropriate and effective communication interface between consumers and the Company through proper information dissemination.

Solution

Interestingly, Allindia Technologies has not only developed the introductory website for Spanco Power Distribution, (www.spancopower.com) but it is also refurbishing the existing presence with additional features as part of a comprehensive web development process. Also, the launch of the website was timed to coincide with the launch of operations and preceded by an online curtain raiser that acted as a teaser of sorts.

Essentially, the Spanco Power website is clean, uncluttered and offers a fresh experience to visitors who will be coming to the site to get acquainted with this new venture. Therefore, the dominant flash on the homepage highlights the value propositions that the Company brings to consumers, prospective customers and other stakeholders through suitable images and descriptive text. The focus is on presenting the information that people would be looking for in this service segment and thus there are no frills to divert attention in any way.

The website lists out all regulations in a downloadable format along with necessary forms. Visitors will also be able to post a query or draw attention to a grievance through a database driven section included in the Contact section. The panel featuring helpdesk numbers is a recurring feature in all pages of the website.

Tata Motors is the world's third largest bus manufacturer today with the most complete range of transit vehicles that has redefined the concept of everyday road travel. In India, the Company has continued to be the leader in the ‘bus’ segment not just by setting technological benchmarks but also by adapting innovations effectively to suit Indian travel conditions. It manufactures a variety of premium buses and coaches that cater to the entire gamut of utility vehicles and applications, from luxurious inter-city travel options to safe transport choices for school going children.

Requirement and Purpose

In the last two decades, road infrastructure in India has developed rapidly to keep pace with the growing economy and public transport has continued to be the main travel mode, notwithstanding other options. To meet the emerging needs effectively, Tata Motors has introduced the most diverse range of products, from specially built buses to the scientifically designed bus chassis. It has also formed collaborations with international players to incorporate the latest innovations in its products array. With this in focus, there were three main requirements for a complete revamp of the Tata Motors’ buses website

• To have a superior web presence befitting the global reputation of Tata Motors.
• To bring optimum functionality for customers and other stakeholders by attaining the proper integration of static information and dynamic features.
• To realign content (graphic and text) to incorporate latest corporate and product information.

Solution

The new buses website of Tata Motors (www.buses.tatamotors.com) developed by Allindia Technologies is exemplary in terms of how functionality and visual effect can be perfectly balanced to bring out the best of both. Thus, while the homepage has a dominant flash featuring the main brands and their different applications, it also guides the visitor to direct product and service information through a ‘Find My Bus’ section and ‘Dealer Locator’ respectively. These are also constant features that appear on every page. The product highlights feature as a scroll, in which specific links lead to a page with relevant details.

The website navigation has been devised keeping in mind optimum ease of product browsing and hence, there are different ways of accessing the ‘Find My Bus’ application. The main menu is placed in the top panel where it is difficult to miss. None of the tabs have any other level of links, a singular feature that enhances ease of viewing and of movement from one page to another. The ‘About Us’ and ‘Products’ section both have landing pages with appropriate leads to ‘Brands’ and ‘Applications’ respectively. Information on specific manufacturing facilities is incorporated in pop-up boxes that appear on clicking the location pointers on a map.

There is a static page on each individual bus and chassis model with image, feature details and specifications. The dynamic application has been integrated in such a manner that every search for a particular category leads to a landing page featuring specific models under it. On the other hand, a specific model query leads to the static information directly. The transition is seamless and also allows the viewer to submit an instant query on a product.

With the belief that mutual benefit of countries, corporations and communities is the most effective route to growth, Tata Steel has not limited its operations and businesses within India but has built an imposing presence around the globe as well. Tata Steel's overseas ventures and investments in global companies have helped the Company create a manufacturing and marketing network in Europe, South East Asia and the Pacific-rim countries. Thus, while the commencement of Tata Steel European operations with the acquisition of Corus is a landmark in the world steel industry, the Group's South East Asian operations comprise Tata Steel Thailand and NatSteel Holdings, one of the largest steel producers in the Asia Pacific.

Purpose and Requirement

When the Tata Steel website was revamped and almost completely overhauled, it was made as comprehensive as possible and encompassed aspects of the Group’s global operations. However, in spite of the communication approach being largely oriented towards giving an inclusive picture of the Company’s international business, it is first and foremost the website for Tata Steel’s Indian operations.

The immediate need to make visitors and stakeholders aware of the separate websites for each operation was temporarily taken care of by a cookie setting option that appeared as a static page. It appeared once the visitor tried logging in to a specific Tata Steel operation URL and contained links to the separate sites. Therefore, in keeping with the stature of the Tata Steel Group it was essential to organise the major communication areas of global operations with a single identity approach. This made it important to expedite the development of a global website that would also serve the purpose of an umbrella website for the four main operations of the Tata Steel Group.

Solution

The new global website for Tata Steel, or the new website for 'Tata Steel global operations' as it is referred to, serves manifold purposes. Among other things, it is the appropriate and significant online presence for Group operations, it highlights the Group's synergy in all matters of conducting business, it underlines Tata Steel’s commitment of social stewardship shared across nations and is also the one address for all financial information of the steel major. Links to all group websites of Tata Steel are available from the homepage.

To start with, Allindia Technologies has adopted the design template of the 'Steelies' award winning Tata Steel India website to ensure that the online global presence maintains a continuity of communication. The message is simple and straightforward – that across all dominions, Tata Steel represents 'one vision', 'one culture', 'one commitment' and 'one brand'. The navigation follows the mega menu format that allows the sub-links under each main section to be listed out comprehensively. Of special significance is the global network map, which features a world map with the option of zooming in on places with Tata Steel's presence. On clicking on the location pointers, specific contact details are displayed. This map is database driven with the advantage of editing/adding information as required.

The other dynamic sections in the website are 'Management', 'Press Releases', 'Awards and Recognitions'. The unique benefit of this, as befitting a global website which has to be incorporate data from geographically diversified operations is that the control of information administration may be enjoyed by specific locations through an integrated software module. However, only one particular user is allowed to monitor the entire database.

For Allindia Technologies, the launch of the global website also brought in the challenge of conducting two parallel domain controls, ensuring that visitors did not face any technical hitch while accessing the websites in the meanwhile. The global website was launched successfully on www.tatasteel.com. This entailed a shift of address for the website of the group’s Indian operations, which is now accessible from www.tatasteelindia.com.

Electrosteel Castings Limited, the Country’s leading pipeline solution provider is also an industry pioneer in India in the sphere of water infrastructure and its management. The Company is inspired by a strong legacy and has consolidated its brand presence around the globe. Owing to the high reliability and durability of its products, the Company has always remained the distinct choice for water engineers and domain experts in Ductile Iron Pipes and Fittings since 1994.

Purpose and Requirement

The most critical need for a website revamp for Electrosteel Castings Ltd. was to get a thorough makeover for the Company’s online presence in terms of both design and content presentation. The earlier website did contain information on some of the more relevant aspects of the Company’s business, but its drab and plain portal-look had proved to be a deterrent in effective web-traffic generation. Therefore, with the Company exploring new territories in business and increasing scope of work through new projects, the need to realign its web presence to make it more contemporary and more effective was felt to be greater than ever.

Solution

The redesigned and restructured website of Electrosteel Castings is an ideal example of how simplicity can be made appealing not only in terms of visual presentation but also in terms of optimum functionality. While developing the website, Allindia Technologies took full measure of different stakeholder interests and devised a web presence that is in complete sync with Electrosteel's expanding global identity.

The all-new Electrosteel website is neat and commensurate with the Company's main line of communication – "Carrying life to people; Safe drinking water for all". Therefore, the homepage flash is an intelligent amalgamation of different images and ideas that correspond to performance highlights of the Company in business as well as in sustainability. Each frame is supplemented by an image-specific text. The announcement area below the flash is utilised effectively through different elements like news and product highlights, icon link to a video section and a link to the global network map among other things.

The main navigation is simple and limited to two drop-down levels in order to segregate the subsections effectively. The information on the site is comprehensive and incorporates other communication material that Electrosteel has published. The site content is crisp and illustrated with suitable graphics where applicable. The site also offers an online application form in the careers section. A special feature in the new Electrosteel website is the network map that provides a virtual tour of the Company’s operations across the globe. For user convenience, the contact address for a particular location appears in a separate pop-up on clicking.

Tata Pixel is a new city car concept for Europe from Tata Motors that has been modeled on the revolutionary Tata Nano. Showcased as the most package efficient four-seater in the world, Tata Pixel has remarkable manoeuvrability owing to ‘Zero Turn’ drive and length measuring just over three metres. It was presented by Tata Motors at the 81st Geneva Motor Show on March 1, 2011.

Purpose

Tata Pixel is a new-age concept that needed to be represented by an appropriate web-design, splendid enough to capture the imagination of visitors who are keen on pace and style. At the same time, the website for Tata Pixel was to serve as a curtain raiser of sorts for car lovers across the world while the concept itself was unveiled in Geneva. The website also had to be perfectly aligned to the graphic treatment of the HMI design specifically developed for Tata Pixel, in order to resonate the communication approach.

Solution

The website developed by Allindia Technologies for Tata Pixel has been conceptualised in complete sync with all that the car will represent both in terms of look and in terms of user experience. Thus, while the essential framework of tatacarsworldwide.com has been retained to facilitate an immediate connect with the Company’s global presence, the graphic for Tata Pixel, the car itself, reflects the essence of easy movement and speed.

The main navigation is unusual as it adapts the pattern followed in the HMI design. It is not linear but hexagonal, the links being incorporated in separate tabs of the same shape. Thus, there is harmony in visual representation. The design being unconventional to a great extent, the main sections do not follow the trend of a typical car website. Here, the links lead to visual representation of Tata Pixel’s features apart from ‘Pixel Explore’, which is the overview and ‘Press Releases’. The ‘Zero turn Drive’ feature has been demonstrated through an interesting 3D simulation visual. This movie may be downloaded in two file size options.

Established in 1945, Tata Motors is today India's largest automobile company, being the leader in commercial vehicles and among the top three companies in the Country in the passenger vehicles segment. Tata Motors happens to be the first Company from India's engineering sector to be listed in the New York Stock Exchange and has emerged as an international leader through subsidiaries, associate companies and operations in the UK, South Korea, Thailand and Spain.

Purpose and Requirement

The phenomenal growth that Tata Motors has seen in the last five decades, to a large extent is due to its insight into customer needs and the ability to translate it in terms of market dynamics. Established in 1966, the Company's Engineering Research Centre has enabled pioneering technologies and products and helped Tata Motors consolidate its international footprints, ushering in the era of affordable options in the automobile industry. Thus, the Company having established a trusted corporate identity and a brand image that is constantly in customer focus, it was imperative that its web presence be suitably re-aligned to meet global benchmarks. The pressing needs that called for a revamp included a better display, enhanced functionality, improved information dissemination and well-perceived features for every stakeholder group.

Solution

The revamped Tata Motors website in many ways is a complete makeover of the Company’s online identity in terms of conceptual and visual impact, in terms of information presentation and in terms of overall effectiveness. While developing the website, Allindia Technologies had to attain the optimum balance between design elements and the ease of use. The homepage flash virtually serves the purpose of an attractive image gallery, only more impressive in graphic detailing and the smooth transition of frames. The main communication on the homepage ‘ Wherever. Whenever.’ is not just apt but perfectly brought out through the range of vehicles shown in a variety of applications. In fact, to enhance the effect of vitality and for practical purposes, a second image gallery is used at the top right corner. This is interactive and leads the visitor to the respective vehicle/car website on clicking.

The navigation is extremely convenient with the main level links displaying all sections present in the website. The segments under each section appear in dropdown links. ‘Products & Services’ and ‘Investors’ sections have an additional level for the benefit of information segregation. Also, the section-header panels have used a flash for better visual impact.

The Tata Motors website may be considered an ideal example of how static and dynamic features may be integrated seamlessly. Therefore, the database driven sections too have an extremely user-friendly interface to encourage information-seeking web traffic to revisit the website several times. Of special significance is the systematic documentation of financial information so that the data which the viewer is seeking is readily available. Online query forms and contact details are present to meet every stakeholder interest. The Tata Motors website deserves special mention for effective use of cross-linking to other group websites wherever required.

Incorporated in 1965, Bharat Aluminium Co. Ltd. (BALCO) is a Public Sector Undertaking (PSU) that has played a pivotal role in establishing the integrated Aluminium industry in India. Major operations of BALCO are in the town of Korba (Chhattisgarh), whereas its mines supplying high grade Bauxite are situated at Kawardha and Mainpat.

Purpose

Although BALCO did have an earlier web address, it was minimalist and not adequate in any way with respect to dissemination of information. Therefore, with the Company’s established identity of leadership in the industry and its plans of further expansion through ongoing projects, it was important that a proper and effective web presence be developed for BALCO. The website required to be functional and relevant at all times through proper updation of information in all the sections.

Solution

The new website that Allindia Technologies has developed for BALCO (www.balcoindia.com) is not just a simple realignment of existing material but a complete overhaul in terms of design, display and usability. The content – both text and visual – has been enhanced through incorporation of comprehensive information in all the sections of the website, as per a reconstructed sitemap.

The BALCO website homepage has a dominant flash that presents the various lines of communication that the Company seeks to present. It is also interactive and leads to relevant sections of information. The announcement area below the flash is utilised effectively through different elements like project and news highlights, a thumbnail for the video section and icon links to vendor zone and customer zone.

The navigation is simple and although there are several sub-sections under most of the links, proper segregation has been achieved through the 'mega-menu' format. In this, a link panel opens up in place of the standard dropdown. The information sections are comprehensive and cover all kinds of stakeholder interests. The media section is detailed with proper listings and updated media releases and reports.