URL: ecocitizen.tatasteel.com
The new environment microsite for Tata Steel is the ideal information platform for all related issues that are managed by the Company. In its journey towards becoming the global steel industry benchmark for value creation and corporate citizenship, Environment management and sustainability has been a major focus for Tata Steel. The Microsite, aptly named ‘Eco Citizen’ is an endeavour to not only provide viewers with all the relevant information but it also aims at inducing a sense of eco-awareness among people who are willing to take that extra step.
Requirement:
Tata Steel’s Environment journey encompasses a long tradition of proactive involvement in all issues that are relevant. Believing that the responsibility for managing environmental impact goes beyond operations Tata Steel has always adopted all the necessary measures in the direction of environment sustainability. However, the Company felt that the information as it was presented in the existing website, though seemingly voluminous, was neither structured, nor comprehensive. Hence, a microsite was necessary, that would present Tata Steel’s environment initiatives in a systematic and well-defined manner.
Secondly, in view of the increasing threats posed by global warming and other related concerns, environment has gained supremacy over many other issues quite legitimately. The Company too is deeply concerned and it has incorporated a number of measures to mitigate the adverse impact of its operations. In such a scenario, Tata Steel deemed it fit to have a separate microsite addressing the concerns and chalk out the road-ahead at the same time.
Purpose:
The main purpose for Tata Steel’s environment microsite is to present a huge volume of information that was otherwise too unwieldy to be presented as a part of the corporate website. The Company’s environmental endeavours have been spread over such diverse areas of concern that it was not possible to do justice by allotting a few pages to address it.
Secondly, a better and smarter communication platform was required in this direction keeping in mind the global image of Tata Steel and its fast expanding territories in the country and overseas.
Thirdly, it was only meet that the environment related issues are given a fresher look and bearing in comparison to the more professional looking corporate website. Hence it was better to create a new microsite that would blend the intrinsic quality of transparency in all Tata Steel communication with the changes required in the global perspective.
Solution Offered:
Allindia Technologies has built the environment microsite for Tata Steel addressing all the requirements to the fullest extent. The design has been kept simple with a lot of focus on sustaining the feeling of freshness throughout the site. The navigation is uncomplicated, in view of the nature of information provided and is a deliberate deviation from more technical trends that are popular in Corporate websites.
The basic colour palette is a combination of shades of green, and imparts the natural crispness of spring in the site. Care has been taken that all the relevant areas are adequately addressed, with lucid content and illustration to match.
A singularly unique feature of the microsite is a striking ‘green panel’ on the home page that draws attention to the environmental programmes that are immediately relevant to Tata Steel’s CSR initiatives. Visitors may choose to take a short-cut to the more burning issues at hand by taking the direct link that has been presented on the home page. Otherwise, it is also convenient to opt for a more leisured tour of the site considering that the inside pages are suitably linked to each other ensuring that the visitor never has to hunt for information.
The site is static and does not comprise any database feature. Information is categorised in four distinct sections that provide a comprehensive view of the Company’s performance in the field of environment. A contact section, with a query form has been provided for visitors in case they require additional information.
When preparing the content for the microsite, AllIndia Technologies took special care that the environmental performance of Tata Steel was presented in the complete global perspective with the overseas initiatives being presented in a balanced manner. |
