Concentrate on a great look and work really hard on a seamless feel
Eyewear has always made a different kind of fashion statement and IDEE's aim is to ring it out loud and clear. Since the brand primarily aims to catch the style attention of a 16-35 age-group, its website had to be
stylish, upbeat, and engaging enough to be bookmarked on their browsers.
We developed the right synergy that made IDEE's digital 'life' go a long-way in establishing it as the 'youth' brand to watch out for.
Website with dynamic product catalogue and store locator
We reinforced IDEE's brand message by creating a responsive digital platform for a more fluid browsing experience. The glamour quotient of visuals kind of helped but the real feat was the seamless coordination of great design and efficient backend programming. All models in IDEE's latest collections in spectacle frames and sunglasses are available in the online product catalogue, which functions through customized software. You also have numerous filtering options and a detailed feature list of any selected model, along with a zoom-in image and actual product dimensions. As a lifestyle brand, IDEE has intensive PR activities, all of which are showcased in the media gallery. Once you have made up your mind, get the address to the nearest store from the city-wise store locator.